How to Receive Replies to Your Newsletter and Marketing Emails

You have the following options for receiving replies to your marketing emails:

• Route replies right back to your sending identity: if you're using your root domain to send from Audienceful, you can leave the reply-to field blank and all your replies will send to the same email address you've set as the identity.
• Route replies to a different email address: you can choose to have all your replies go to a completely different email address than the one you're sending from. If you're using a subdomain for your marketing emails (highly recommended), this is how you get replies without having to setup an inbox on your subdomain.

To setup custom reply routing on your newsletter or marketing emails, you can go through the following steps.

1. Open any draft and click Publish

Open the editor and click the Publish tab in the top right.

2. Click New Task > Send as Email

We won't actually send anything, but we'll do this to access the identity settings.

Once the send modal is open, click on the first From: field to open the dropdown

3. Use the From: Dropdown to manage identities

After clicking the gear icon on one of your existing identities, you'll see the settings for this identity. In the reply-to field, enter the email address you want your replies to be routed to.

Click Save and you're all set!

Note: Avoid sending from a noreply email address

Noreply email addresses are generally considered bad practice these days, provide a poor user experience and can damage your deliverability.

More about this here: Why you should avoid sending from a noreply email