Privacy Policy

This privacy notice for Audienceful LLC ("Company," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

• Visit our website at Audienceful.com, or any website of ours that links to this privacy notice
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact support@audienceful.com

Summary of key points

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Audienceful LLC and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We may process sensitive personal information only related to billing when necessary with your consent or as otherwise permitted by applicable law.

Do we receive any information from third parties? We do not buy or receive personal information from data brokers or marketing partners. The one exception is our AI agent: when you ask it to read a web page or run a research or search request, our servers and our search provider retrieve publicly available web content on your instruction, and that content may include personal information. See "How do we use AI in our Services?" below.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

Do we use artificial intelligence? Yes. Audienceful includes an AI agent that helps you prepare and send your email marketing. When you use it, the content of your request is disclosed to third-party AI model providers so that a response can be generated. We do not disclose personal information held in your contact records to those providers — your contacts are referenced to them by internal identifier alone — and those providers are restricted from retaining the content of your requests or using it to train their models. You may delete any conversation at any time. See "How do we use AI in our Services?" below for the full details.

In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties, including analytics tools, payment processors, cloud hosting providers, and AI model and search providers.

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do I exercise my rights? The easiest way to exercise your rights is by contacting us at support@audienceful.com. We will consider and act upon any request in accordance with applicable data protection laws.

1. What information do we collect?

Personal information you disclose to us: We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You: The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• names
• email addresses
• job titles
• usernames
• passwords
• contact preferences
• contact or authentication data
• billing addresses
• debit/credit card numbers

AI Agent Data. Where you use our AI agent, we collect and retain the messages you send to it, the files you attach, and the material it produces in response, together with the workspace and user account from which each request was made. See "How do we use AI in our Services?" below.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/privacy.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

• Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
• Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

2. How do we process your information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
• To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
• To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
• To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "What are your privacy rights?" below).
• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
• To provide AI-assisted features. We process the content of your requests to our AI agent, together with the workspace content and the contact identifiers required to answer them, in order to produce drafts, edits, images, audience and automation proposals, reporting answers, and support answers at your direction. We also record the volume of text each request processed, its cost, and the model which served it, in order to meter AI credits and to audit our own costs. These usage records do not contain the content of your requests.
• To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
• To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
• To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

3. What legal bases do we rely on to process your information?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

• Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Click here to learn more.
• Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
• Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
• Send users information about special offers and discounts on our products and services
• Analyze how our services are used so we can improve them to engage and retain users
• Support our marketing activities
• Diagnose problems and/or prevent fraudulent activities
• Understand how our users use our products and services so we can improve user experience
• Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
• Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
• For investigations and fraud detection and prevention
• For business transactions provided certain conditions are met
• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
• For identifying injured, ill, or deceased persons and communicating with next of kin
• If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
• If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
• If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
• If the collection is solely for journalistic, artistic, or literary purposes
• If the information is publicly available and is specified by the regulations

4. When and with whom do we share your personal information?

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share personal information with are as follows:

• Data Analytics Services
• Payment Processors
• Cloud Hosting and Storage Providers
• AI Model Providers and AI Routing Gateways
• Web Search Providers

The specific vendors we use to deliver AI features, and what each of them receives, are listed in "How do we use AI in our Services?" below.

We also may need to share your personal information in the following situations:

• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. How do we use AI in our Services?

In Short: Our Services include an AI agent. When you use it, the content of your request is disclosed to third-party AI model providers so that a response can be generated. We do not disclose personal information held in your contact records to those providers: your contacts are referenced to them by internal identifier alone. Those providers are contractually and technically restricted from retaining your data or using it to train their models. You direct each use, and the agent obtains your confirmation before taking any consequential action.

The AI agent. Our Services include an AI agent which assists you in preparing and sending your email marketing and in operating your account. The agent is identified as an artificial intelligence system within the Services. It acts only on your instruction, and any consequential action it proposes — including sending an email, tagging or suppressing contacts, adding a contact, and creating, modifying, or deleting an automation or audience — is presented to you for review and is carried out only upon your express confirmation.

Categories of information processed. Depending on the instruction you give, a request to the agent may include:

• Workspace content — the email you are preparing, the design settings applied to it, other material of yours used as a style reference, the contents of your automations, and material drawn from our help documentation.
• Contact references — where you direct the agent to act upon particular individuals or audiences, those contacts are referenced by internal identifier alone, as described under "Information we do not disclose" below.
• Aggregate reporting — open, click, bounce, and unsubscribe rates for a send, top links, and engagement by country. This information is aggregated and does not identify individual recipients.
• Files you attach — images, documents, and text, spreadsheet, and markdown files which you choose to attach to a message, and whose contents are processed in order to answer your request.
• Business context — a summary of your own website prepared at your direction, brand imagery obtained from it, a summary of publicly available research concerning your business, and any tone or custom instructions you have saved.
• Web content — pages you identify by link, and search results and the contents of the pages they reference, where you instruct the agent to perform research.
• Conversation history — the preceding messages in the conversation and the most recent action proposals.
• Account metadata — your workspace and user identifiers, used to attribute the request and to meter AI credits.

Information we do not disclose. We do not disclose personal information held in your contact records to our AI providers. Contact email addresses, names, custom field values, tags, and engagement history are not included in a request to those providers or in a response from them; contacts are identified to them by internal identifier alone, and that identifier is resolved against your records within our own systems. The only personal information which reaches an AI provider is personal information you yourself place in a request — for example by attaching a file or entering text which contains it. We do not solicit special categories of personal data for these features, and you should not supply them in a request.

Recipients. We engage the following service providers to deliver AI features:

The model providers engaged through our routing gateway are subject to change as available models change. The table above therefore identifies our providers as at the date of this notice rather than a permanent arrangement, and we will update it as our providers change.

Restrictions on our AI providers. Each request is configured so that it may be directed only to providers whose published terms state that they do not store the content of requests or responses and do not use that content to train their models. Two qualifications apply. Our routing gateway processes each request in the course of transmitting it. In addition, providers operating under a no-retention policy commonly reserve the right to retain content for a limited period, generally not exceeding thirty days, for the purpose of detecting misuse. We do not authorize any other retention.

Files you upload. Files you attach to a conversation are held in private storage and are not publicly accessible. A file is accessible to the AI agent and the model provider serving your request for fifteen minutes only: access is granted by a link which expires fifteen minutes after it is issued, after which the file cannot be retrieved by them at all. Separately, and solely so that the file may be displayed back to you within the Services, access is granted to you by a link which expires twenty-four hours after it is issued and which is reissued each time you view the file. Spreadsheet and text files are read by our own systems and included in the request as text, and are not made accessible to a provider by link at all. Images generated by the agent, and brand images obtained from your website, are held in public storage on our content delivery network, as they are intended to be embedded in the emails you send.

Business context and research concerning you. At your direction, we retrieve and summarize your own website, store brand imagery obtained from it, and conduct a search of publicly available sources concerning your business, retaining a summary of the results. Where your business is carried on by an individual, such as a sole trader, this material constitutes personal information about you. You may inspect, amend, and delete this material, and repeat the review of your website, from within the Services.

Web content retrieved at your direction. Where you supply a link or request research, our own systems retrieve the publicly available pages concerned and disclose extracts of them to the model provider so that a response may be generated from their contents. Requests of this kind are made from our own systems and identify Audienceful as the requesting party.

Your role as controller. Where you are a controller under the GDPR or an equivalent law in respect of your subscribers' personal data, Audienceful acts as your processor and the providers identified above act as our sub-processors in respect of the material disclosed to them. As set out above, that material does not include personal information held in your contact records. Our processing terms, our current list of sub-processors, and the transfer mechanisms applicable to these United States–based providers are set out on our GDPR page and are available on request.

Retention and deletion. We retain AI conversations, the messages within them, and the files attached to them for so long as your workspace remains active, subject to the following:

• Deletion at your request. You may delete any individual message, or an entire conversation, from within the Services at any time. Deletion removes the message content, any associated record of a proposed or completed action, and any files attached to or generated within it.
• Effect of deletion. Material you delete is removed from our active systems within thirty days and from our backups within ninety days, save where we are required to retain it by law.
• Automatic expiry. A conversation in which there has been no activity for twenty-four months, together with the files attached to it, is deleted automatically.
• Erasure of contact information. Contacts referenced within an AI conversation are recorded by identifier and remain associated with that contact's record. Where you delete or anonymize a contact, that deletion or anonymization takes effect in the conversation history within thirty days. Deleting a contact is therefore sufficient to give effect to an erasure request in respect of our AI features, and no separate request to us is required.
• Business context. Material described under "Business context and research concerning you" above is retained until you amend or delete it, and is deleted upon deletion of your workspace.
• Usage records. We retain a record of each request's volume, cost, and the model that served it for the purposes of billing and financial record-keeping. These records do not contain the content of your requests.
• Deletion of a workspace. Deleting a workspace deletes its conversations, messages, attached and generated files, usage records, and business context within thirty days.

You may also export your AI conversations from within the Services at any time.

Access. AI conversations are records of the workspace in which they were created, and access to them is determined by membership of that workspace. Access rights are described in our Terms and Conditions.

Training. We do not use your content, information relating to your contacts, or your AI conversations to train our own models, and our providers are restricted from using them to train theirs.

6. Do we use cookies and other tracking technologies?

In Short: We use only first party cookies and analytics/support related tools for tracking.

We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. We do not use 3rd party cookies. The cookies in active use on our online properties come from the following vendors:

- Posthog (In-app analytics)
- Stripe
- Wist (LiveChat support service)

7. Is your information transferred internationally?

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?" above), in the United States, and other countries.

If you are a resident in the European Economic Area (EEA) or United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law.

European Commission's Standard Contractual Clauses:

We have implemented measures to protect your personal information, including by using the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA or UK in accordance with European data protection laws and regulations. Our Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

The vendors that support our AI features — our AI routing gateway, the model providers behind it, our web search provider, and our cloud storage provider — are based in the United States, so using the AI agent involves a transfer of the data described in "How do we use AI in our Services?" to the United States. These transfers rely on the Standard Contractual Clauses or, where the recipient participates in it, the EU-U.S. Data Privacy Framework.

8. How long do we keep your information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

AI conversations. AI agent conversations, the messages within them, the files attached to them, and your stored business context are retained for so long as your workspace remains active. You may delete any message or conversation at any time; a conversation which has been inactive for twenty-four months is deleted automatically; and deleting your workspace deletes its conversations, messages, attached and generated files, usage records, and business context. The retention periods applicable to these features, and the effect of deleting a contact, are set out in full in "How do we use AI in our Services?" above.

9. How do we keep your information safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

10. What are your privacy rights?

In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the sections below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you are located in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided below or updating your preferences.

However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the sections below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

• Log in to your account settings and update your user account.
• Contact us using the contact information provided.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt out of interest-based advertising by advertisers on our Services visit http://www.aboutads.info/choices/.

If you have questions or comments about your privacy rights, you may email us at support@audienceful.com.

11. Controls for do-not-track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently offer an automated response to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted, we will happily follow it and inform you about that practice in a revised version of this privacy notice.

12. Do California residents have specific privacy rights?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.).

CCPA Privacy Notice

The California Code of Regulations defines a "resident" as:

(1) every individual who is in the State of California for other than a temporary or transitory purpose and

(2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose

All other individuals are defined as "non-residents."

If this definition of "resident" applies to you, we must adhere to certain rights and obligations regarding your personal information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

• Identifiers: Contact details, such as real name, alias, postal address, online identifier, Internet Protocol address, email address, and account name
• Personal information categories listed in the California Customer Records statute: Name, contact information
• Internet or other similar network activity: Information about your interaction with our Services, including the messages, files, and requests you submit to our AI agent

We disclose personal information to service providers for business purposes. Where you use our AI agent, that includes the content of the requests you make to it, as described in "How do we use AI in our Services?" above; it does not include personal information held in your contact records. We do not sell or share personal information for cross-context behavioral advertising.

We may also collect other personal information outside of these categories instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels;
• Participation in customer surveys or contests; and
• Facilitation in the delivery of our Services and to respond to your inquiries.

How do we use and share your personal information?

Audienceful LLC collects and shares your personal information through:

• Targeting cookies/Marketing cookies
• Beacons/Pixels/Tags

More information about our data collection and sharing practices can be found in this privacy notice.

You may contact us by email at support@audienceful.com, or by referring to the contact details at the bottom of this document.

If you are using an authorized agent to exercise your right to opt out we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf.

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

Audienceful LLC has not sold any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. Audienceful LLC has disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months:

• Category B. Personal information, as defined in the California Customer Records law, such as your name, contact information, education, employment, employment history, and financial information.

The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?".

Your rights with respect to your personal data

Right to request deletion of the data — Request to delete

You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.

Right to be informed — Request to know

Depending on the circumstances, you have a right to know:

• whether we collect and use your personal information;
• the categories of personal information that we collect;
• the purposes for which the collected personal information is used;
• whether we sell your personal information to third parties;
• the categories of personal information that we sold or disclosed for a business purpose;
• the categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
• the business or commercial purpose for collecting or selling personal information.

In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you if you exercise your privacy rights.

Verification process

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.

Other privacy rights

• You may object to the processing of your personal information.
• You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information.
• You can designate an authorized agent to make a request under the CCPA on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with the CCPA.
• You may request to opt out from future selling of your personal information to third parties. Upon receiving an opt-out request, we will act upon the request as soon as feasibly possible, but no later than fifteen (15) days from the date of the request submission.

To exercise these rights, you can contact us by email at support@audienceful.com, or by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you.

13. Do we make updates to this notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

14. How can you contact us about this notice?

If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO), Kevin Scott, by emailing support@audienceful.com with the letters DPO in the subject line.

15. How can you review, update, or delete the data we collect from you?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please login and visit: https://app.audienceful.com/settings/account-info

You can also contact us directly via support@audienceful.com