Look, we get it. Due to the algorithm, discoverability on Youtube is amazing. However, an algorithm optimized for discoverability is terrible for retention.
What this means in practice, is that on Youtube, it's just as easy for people to forget about you as it is for them to discover you.
It doesn't matter how many viewers you convert to subscribers on Youtube, the algorithm decides what they see...even if the user has indicated they want to watch all of your videos!
This is why running a Youtube channel can sometimes feel like putting water into a leaky bucket. You can never turn off the faucet (or step off the content treadmill), because subscribers on Youtube aren't actually your subscribers.
This is where email steps in. Email has terrible discoverability, but it has fantastic retention. Once you have someone's email, you own your relationship with them.
This is why everyone recommends converting people who discover you on social platforms to your email list. The numbers don't lie.
The average Youtuber reaches only 1-7% of their existing subscribers with every video, and while you might be able to beat that, the number is declining over time. On the other hand, the average newsletter gets 30-40% open rates. That's a difference of roughly 10X, and email has been around for decades and isn't changing any time soon.
So you're bought-in to the idea of building a distribution channel you own via email. What next?
There's literally hundreds of email marketing & newsletter platforms to choose from, and pretty much all of them treat email like it's the only thing you're doing.
This is why most email tools are generally a nightmare to use... outdated, packed with complicated features, and with a steep learning curve.
Audienceful isn't that. We know email is just a compliment to your main business. So our platform is minimalist, ultra-fast to use, and has Youtube integration out of the box.
"...Holy sh*t this is fantastic…I'm really impressed so far. You all have built something special here."
"So much easier to use than Mailchimp...has already saved us hundreds of hours."
"...Holy sh*t this is fantastic…I'm really impressed so far. You all have built something special here."
"I love products like Audienceful - it hints at a better future, connecting creatives with richer workflows.
"So much easier to use than Mailchimp...has already saved us hundreds of hours."
Setup a simple email design system and never fight with templates again. Everything you send is accessible, mobile-first, deliverability-optimized, and dark-mode-friendly.
Say goodbye to those clunky email builders from the early 2000s. Audienceful is minimalist, collaborative, and works like Google Docs or Notion.
Get the right message to the right group. Segment your subscribers into multiple audiences with tags, custom fields and powerful conditionals.
Put marketing on autopilot so you can focus on other things. Create simple drip email automations for any use case...welcome sequences, lead magnets, email courses, loyalty programs, and much more.
Sync data and contacts from your CRM, Payment Processor, POS system, and 4000+ tools via Zapier or API.
