Multiple audiences and segmentation

By default, every email you send goes to all active subscribers on your email list.

However, as you grow, you'll eventually need to send different emails to different groups or segments within your list. We call these "audiences."

Some segmentation examples

You may want to send different emails to people based on their answers to questions in your forms, or what page of your site they signed up from.

Or, if you're a Software company, your email list may contain both users of your product and outside prospects (who signed up for updates from a blog post). You'll probably want to avoid sending sales-y emails to already paid users.

Audiences can be totally separate OR overlapping.

How to create an audience segment

To create a custom audience, head to the People tab. Start by by clicking Filter.

From here, you can segment down your list using properties and powerful conditional logic based on:

• Tags
• Person data fields (email, name, etc.)
• Created date
• Last activity date
• Open rate
• Click rate
• Source (eg. which form the user came from)
• A combination of the above

In the image below is an example of creating an audience of non-engaged subscribers. It finds people who were added over a year ago AND who haven't been active for X months AND who aren't users. Great for list cleaning.

Once you click "Save as audience," this filter now becomes a permanent audience.

Audiences are dynamic and can be automation triggers

Once you save a filter as an audience, it's now dynamic and will sync people in and out as their properties match your conditionals.

This can be super powerful when combined with Automations. If you create an automation with 'User enters audience' or 'User leaves audience' as the trigger, when the user matches/unmatches from the conditionals you've set in your audience, they will start your sequence.

Sending email blasts to a specific audience

All of the audiences you've set up will appear in the publisher when you're ready to send. Simply select the audience you'd like to receive your email, and send!